Terms & conditions
Last Updated: April 09, 2026
1. Agreement to Terms
These Terms and Conditions constitute a legally binding agreement between you (“you”, “your”, or “Client/Agency”) and Whitelay (“we”, “us”, “our”, or “Whitelay”), operating the website https://whitelay.com/ and providing white-label digital marketing services. By accessing our website, booking a strategy call, or entering into any service agreement with us, you agree to be bound by these Terms.
2. Our Services
Whitelay provides white-label digital marketing and backend execution services to digital marketing agencies, including but not limited to:
- Search Engine Optimization (SEO) & Generative Engine Optimization (GEO)
- Website Design & Development
- Social Media Management
- Lead Generation
- AI Receptionist
All services are delivered on a fully white-label basis — meaning the end client sees only your agency’s branding. We do not compete with our partner agencies.
3. Service Agreements & Proposals
- All services are governed by a separate Service Agreement, Quote, or Proposal signed between Whitelay and the Agency.
- These Terms are incorporated into every service agreement.
- Any changes to scope, pricing, or deliverables must be agreed in writing.
4. Payments & Billing
- Payment terms will be specified in the individual proposal/quote.
- Late payments may result in suspension of services and interest charges.
- All fees are non-refundable unless otherwise stated in the specific agreement.
5. White-Label & No-Competition
You may resell our services under your own brand. We agree not to directly approach or service your end clients during the term of our agreement and for a reasonable period after termination (as specified in the service contract).
6. Intellectual Property
- We grant you a limited, non-exclusive license to use the deliverables (reports, websites, content, campaigns etc.) for your clients.
- All underlying tools, systems, templates, and methodologies remain the intellectual property of Whitelay.
- You retain rights to your own branding and client data.
7. Client Responsibilities
You agree to:
- Provide timely access, information, and approvals required for us to deliver services.
- Ensure your end clients’ content and materials do not infringe any third-party rights.
- Comply with all applicable advertising and data protection laws.
8. Results & No Guarantees
Digital marketing results (rankings, leads, traffic etc.) depend on many factors including competition, algorithms, and client cooperation. We do not guarantee specific results, rankings, or revenue. We strive for best practices and transparent reporting.
9. Termination
Either party may terminate the agreement as per the notice period mentioned in the service contract. Upon termination, you will pay for all work completed up to the termination date.
10. Limitation of Liability
To the maximum extent permitted by law, Whitelay shall not be liable for any indirect, incidental, special, consequential, or punitive damages. Our total liability shall not exceed the total fees paid by you in the 12 months preceding the claim.
11. Indemnification
You agree to indemnify and hold Whitelay harmless from any claims arising from your or your end clients’ misuse of services, content, or violation of laws.
12. Governing Law
These Terms shall be governed by the laws of Pakistan (or specify if you prefer US law for certain clients). Disputes shall be resolved in the courts of Rawalpindi/Islamabad, Pakistan.
13. Changes to Terms
We may update these Terms from time to time. Continued use of our services after changes constitutes acceptance of the new Terms.
Contact Us
If you have any questions about these Terms, please contact us at:
- Email: hi@whitelay.com
- Phone (US): +1 425-200-4151
- Phone (Pakistan): +92 308 800 800 1