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The Team Behind Agencies That Deliver Results

White Lay was created for one purpose.

To help agencies deliver better results without dealing with operations.

  • We work behind the scenes
  • You stay in front of your clients
Umer-Hayyat

Built by an Operator Who Understands Agencies

White Lay is led by Umer Hayat.

He has been in digital marketing since 2008, working closely with agencies across different markets.

  • Agencies were strong at sales. But they struggled with delivery.
  • Freelancers were inconsistent.
  • White label providers lacked communication.
  • Most followed outdated strategies.
  • This gap led to the creation of White Lay.
A system built to support agencies with real execution.

Why White Lay Was Created

We have worked with agencies worldwide for years and saw the same problems again and again.

Poor
communication

Outdated SEO and marketing practices

No understanding of end-user expectations

Weak systems for delivery

  • Most providers focus on selling packages. They don’t focus on solving problems of end-users.
  • We built White Lay to change that. A dedicated platform where we only work with agencies.
  • No distractions. No shortcuts. Just structured delivery that helps agencies grow.

Built on a Strong Digital Marketing Foundation

White Lay operates under Hukumat Networks.

White Lay operates under Hukumat Networks.

A company with multiple departments and years of execution in digital marketing.

We brought together the best people from different departments.

Created a focused unit.

One goal. Serve agencies only.

This allows us to maintain quality, speed, and consistency across all services.

A Track Record Built Over Years

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Year in Digital Marketing

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5-star reviews

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industries served

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local leads generated

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keywords ranked on page one

Principles That
Guide Our Execution

We follow clear principles in everything we do. These values define how we deliver work every day.

  • Same day response to keep work moving
  • Document everything for clarity and consistency
  • Maintain full transparency with our partners
  • Focus on results, not just activity
  • Build systems, not shortcuts
  • Keep improving with modern tools and AI

The People Behind the Work

Our team is fully in-house. Each department is specialized.

  • Design
  • SEO
  • Development
  • Content
  • Lead Generation
  • Ads
  • Social Media
  • AI Systems
  • Many of our team members have been with us for years. We built a culture based on trust.

Our Core Philosophy

  • We built a culture based on trust.
  • We work together.
  • We solve problems together.

It is not just work.

  • Sit
  • Chat
  • Eat
  • Play
  • Grow Together

Built in Pakistan. Serving Global Agencies

We are based in Pakistan. A country known for its growing IT industry and skilled workforce.

Our Strong Foundation

  • 2nd Large English-speaking nation
  • Strong digital marketing talent
  • Competitive and efficient work culture

We proudly serve our partner agencies worldwide.

  • 78% from the USA
  • 13% from the UK
  • 09% from other countires

Why Agencies Stay with Us for Years

Some agencies have worked with us for over 8 years.
 They stay because their clients stay.

We focus on what matters.

  • Results
  • Communication
  • Consistency
White Lay is built for agencies. We do not work with direct clients.